Privacy
Last updated 30 October 2026.
Upla sells data for things that need to stay online: an eSIM for your own device, or a router that arrives set up.
This page says what that involves, in plain words. Upla (upla.app) and SimSimple (simsimple.app) are two names for the same
service, and this page covers both. It adds to the general
Web Pros privacy policy; where the two differ, this page wins for Upla.
Upla is made by Web Pros, a Utah business. Post reaches us at 304 S Jones Blvd. #2092, Las Vegas, NV 89107.
Reach a person at [email protected].
We never sell personal data, and we never use it to advertise.
If you join the waitlist
- Your email address, and what you choose to tell us: the device you want to connect, what it is for, roughly how much
data it needs, and a ZIP code if you give one (to check coverage).
- A one-way hash of the network address the form came from, used only to stop the form being abused. We never keep the
address itself.
- We use your email to tell you when Upla is ready for you, and for nothing else.
If you buy an eSIM
- Your email address, which is how you sign in: we email you a link, and your browser keeps a cookie so you stay signed in.
- Which plan you chose, when it started and ended, and which eSIM is yours.
- Stripe handles payment. We never see or store your card details. We keep Stripe's reference for you and your
subscription so we can show and cancel it.
- Your eSIM's install code, encrypted, so it can be installed again on the same device if it is ever removed.
- When each step of getting you online first happened (paid, ready, installed, online, first data), to show you where
you are and to notice if a step is taking too long.
If you use the guide or the helper
- The guide (upla.app/fit) and the helper on your eSIM page are answered by Claude, an AI made by Anthropic. What you
type is sent to Anthropic to write the answer. The helper also sends your eSIM's status (your plan, which setup step you are
on, whether it is online, how much data it has used), never its install code, its full number or your device's identifier.
- We keep no copy of those conversations: only that an answer was given, what it cost us, and for the guide a one-way hash
of the network address it came from, to stop it being abused. The helper's conversation stays in your browser tab.
- The AI suggests; it changes nothing. A recommendation's plan and price come from our own rules, not from the AI.
If you ask for a person
- We keep your email address, what you wrote, and the conversation so far (with the guide or the helper), and email them
to our team so you do not have to explain twice. From your eSIM page we add your eSIM's status at that moment.
- If a setup step takes much longer than it should, we tell a person ourselves, with the same status, and they email you.
What our eSIM provider sees
Your eSIM's service comes from Simbase, the mobile data provider we buy it from. So that we can run your line and
help you with it, your eSIM is labelled in Simbase's system with your email address and the plan you bought.
Like any mobile service, Simbase and the mobile networks your device connects to (for example AT&T, T-Mobile or
Verizon) see what they need to connect it: your device's hardware identifier (IMEI), which network and cell it is using,
and how much data it uses and when. We read your data use and your device's identifier from Simbase to show you your
usage, to apply your plan's monthly limit, and to notice if your eSIM is used in a different device. We never see what
you send or receive: only how much.
If we set up a router for you
A router we set up reports to us every 5 minutes so we can tell you when something is wrong before you notice. A report
holds the router's own readings, never your traffic:
- Its model, software version and how long it has been on; which connection it is using (cellular, Wi-Fi or a cable)
and whether cellular is ready as a backup.
- The SIM it is using, the mobile network, the signal and the cell tower it is connected to. We look that tower up in
BeaconDB, an open database of cell towers, to show roughly where the router is (within about a kilometre). Only the
tower's public identifiers are sent, nothing about you, and it is never GPS.
- If it uses Wi-Fi to get online, the name of that Wi-Fi network and its signal.
- How many devices are connected to it (a count, never which ones), its battery and its temperature.
- If you connect it to your own Tailscale account, the name of that account and the router's address in it.
Support access. Each router has a switch for support access. While it is on, our support team can reach the
router's own settings page and its command line through an encrypted tunnel, to fix it without a visit. We use it for the
router only, never to reach your devices behind it. Ask us and we will keep it off.
A router also looks after itself: when its SIM is switched off (a data limit reached, a plan ended) it pauses its
cellular connection and starts it again when the SIM is back on, and it repairs its own support connection and settings
if they break. Anything else it changes only when one of us asks it to, and it reports back what it did.
Who else handles it
| Service | What for | Where |
|---|
| Simbase | The eSIM and SIM service; your eSIM is labelled with your email and plan | Simbase and the mobile networks your device uses |
| Stripe | Payments | United States and global |
| Cloudflare | Hosting and the database | Global |
| Amazon Web Services | Sending email (sign-in links and notices about your eSIM) | United States |
| BeaconDB | Turning a router's cell tower into a rough location (the tower's identifiers only) | Global |
| Anthropic | Writing the guide's and the helper's answers (what you type, and your eSIM's status for the helper) | United States |
| Google | The fonts on these pages, which your browser loads from Google Fonts | United States |
Each of them handles it to do that job for us, under their own privacy terms.
Cookies and browser storage
No analytics and no advertising trackers, anywhere. One cookie, and only once you sign in:
ss_me keeps a buyer signed in on the My eSIM page. Signing out removes it.
The helper keeps its conversation in your browser tab (session storage) so it survives a reload. Closing the tab clears it.
How long, and how to remove it
- We keep your details while you are a customer or on the waitlist.
- Ask to come off the waitlist and we delete your entry.
- Ask us to close your account and we delete your details from Upla (including any requests for a person) and remove your email from your eSIM's label in
Simbase. Stripe keeps its record of your payments, as the law requires, and Simbase keeps its own record of the data
your eSIM used. We confirm by email when it is done.
Children
Upla is not aimed at children, and we do not knowingly collect details from anybody under 13.
Changes
Material changes get an email to customers and a new date at the top of this page.
Reaching a person
[email protected]. We read everything.